This Week's News, Resources & Tips for Creating Ads (November 20th)

Welcome to Yannick’s Marketing Newsletter!

In this edition, we're focusing on the creating compelling ads that don't just catch eyes but hold them, keeping them interested. Here's your guide to creating ads that stop the scroll and convert views into actions.

1. The Art of the Stop-Scroll:

• The Golden Rule: Your ad's first goal is to make users stop scrolling through their social media feed. Achieving this means understanding what makes your audience pause - be it stunning visuals, intriguing questions, or bold statements.

2. Mastering the Hook:

• Retention is Key: Once you've caught their attention, you need to keep it. Your hook should be a captivating blend of storytelling and intrigue, compelling viewers to stick around for at least 3 seconds – long enough to pique interest.

3. Crafting Irresistible Offers:

• It's All About Them: Frame your offer in a way that highlights the benefits for the user. Use language that emphasizes how your product or service solves their problem or enhances their life.

4. The Headline:

• Test and Learn: Experiment with different headlines. Analyze which ones perform better in terms of engagement and conversion. Remember, the best headlines are often clear, concise, and speak directly to the user's needs or desires.

5. Minimizing Risk, Maximizing Trust:

• Risk-Free Engagement: Build trust by reducing perceived risk. This could be a free trial, a service demo, or a pay-after-you're-satisfied model. These strategies lower the barrier for first-time customers.

6. The BOGO Advantage:

• Double the Value: 'Buy One, Get One Free' offers are typically more enticing than percentage discounts, event if the percentage off gives the customer a higher discount. They provide tangible added value, making the deal appear more attractive to the customer.

This Week's Action Steps:

• Review your current ads. Are they stopping the scroll?

• Test two different hooks in your next ad and compare results.

• Reassess your offers. Are they framed with the user's benefit in mind?

• Run a headline A/B test and observe the impact.

• Introduce a low-risk element to your offer and gauge user response.

• Experiment with a BOGO offer and monitor its performance against percentage discounts.

Remember, the world of ads is always evolving. Stay curious, test often, and adapt quickly. Your next scroll-stopping ad is just a few tweaks away!

Until our next edition, keep testing and keep engaging!

Cheers,

Yannick Lyons

Founder,

Yannick’s Marketing Newsletter